Anti-design is a popular graphic design trend of 2023. Designers are using their knowledge of readable design and flipping it upside down, to create a new look. While skeptics may say that this is unreasonable material, and that it is ugly. While on the contrast, anti-design allows designers to take their knowledge of fine art principles and apply them in a new stretch of expertise. It takes a certain amount of skill to create a nice piece of anti-design graphic design. Julia Tylor speaks more on this in a BuiltIn article :
“It’s not just anti-design for the sake of being ugly. It still has to look good and be compelling,” she told Built In. “It’s taking the principles of fine art and that ability to be creative outside of boundaries, and applying them to a world that has historically been very structured.”>
- Anti-Design Is Intentionally Loud and Messy by Ellen Glover.
Nike advertisement using anti-deisgn principles : Roy Cranston, Poster Collection | Vol. 9